/vifon/ — ATL+BTL
ORB-007 · Vifon · 2023
Vifon Thịt Thật
Real meat retort packaging that elevated premium instant noodles.
CLIENT
Vifon
YEAR
2023
SCOPE
Packaging Storytelling, Commercial TVC, Supermarket Sampling Tours
CHANNELS
ATL, BTL, Shopper Marketing
DISCIPLINE
ATL+BTL
/context/
Vifon introduced authentic real meat pouches in instant noodles.
/approach/
Bold royal culinary narrative emphasizing "Đúng chất Hoàng Gia".
/the orbit effect/ — ATL × BTL
Shifted consumer perception from budget instant noodles to gourmet meals.
/outcome/
Became the fastest-growing premium SKU in the category.
150.000+
Sampling Trials
+28%
Volume Growth