/zapp/ — BTL
ORB-008 · ZAPP · 2025
Khơi Dậy Chất Dziêng
Dynamic energy drink campaign celebrating youth authenticity.
CLIENT
ZAPP
YEAR
2025
SCOPE
AI Minigame, Campus Tour, TikTok Dance Challenge, Street Art Installations
CHANNELS
Digital, Social, Activation
DISCIPLINE
BTL
/context/
Hillway launched ZAPP energy drink targeting vibrant Gen-Z audiences.
/approach/
Launched an AI filter challenge and university activation tour.
/the orbit effect/ — ATL × BTL
Ignited user-generated content across TikTok and Facebook.
/outcome/
Over 2,000 user entries and 10,000+ interactions in under 3 weeks.
2.000+
UGC Entries
10.000+
Interactions
85.000
Campus Reach