/maggi/ — ATL+BTL
ORB-009 · Maggi · 2023
Gia Vị Thế Hệ Mới
Convenient concentrated broth seasoning for modern home cooking.
CLIENT
Maggi
YEAR
2023
SCOPE
Recipe Co-creation Series, TV Commercials, Supermarket Live Cooking Stations
CHANNELS
ATL, Digital, Shopper
DISCIPLINE
ATL+BTL
/context/
Maggi launched "1 Bước Cho Mọi Món Canh Ngon" concentrated soup seasoning.
/approach/
Partnered with food creators to demonstrate 1-step delicious soups.
/the orbit effect/ — ATL × BTL
Modernized the brand relevance for busy young families.
/outcome/
Over 85% positive trial feedback and high repeat purchase rates.
4.5M
Video Views
45.000
Recipe Shares