/colos/ — ATL+BTL
ORB-004 · Colos · 2025
IG Gold — Liquid Confidence
Revolutionizing daily immunity nutrition with Colos IgGOLD.
CLIENT
Colos
YEAR
2025
SCOPE
Brand Film, Music Video "Lá Chắn Phi Thường", Social Stunt, Retail Activation
CHANNELS
ATL, BTL, Social
DISCIPLINE
ATL+BTL
/context/
Colos introduced IgGOLD, needing rapid awareness and medical-grade trust among modern families.
/approach/
Partnered with renowned artists Hương Lan and Bùi Công Nam in the MV "Lá Chắn Phi Thường".
/the orbit effect/ — ATL × BTL
Turned a nutrition conversation into a viral cultural moment across generations.
/outcome/
+5.000.000 verified reach and rapid adoption across major distribution channels.
+5.000.000
Reach
3.2M
MV Views
28.000
Trial Signups